Measure for Parameter in Tableau First create a parameter with all the conditions similar to the one below. Then create a Measure with the Case condition as shown below: CASE [Parameters].[Choose Measure] WHEN "video_views" THEN SUM([Video Views]) WHEN "reach" THEN SUM([Reach]) WHEN "spend" THEN SUM([Spend]) WHEN "inline_link_clicks" THEN SUM([Inline Link Clicks]) WHEN "Cost per Million" THEN ROUND(([Cost per Million]/10)*10,1) WHEN "Cost per Purchase" THEN ROUND(([Cost per Purchase]/10)*10,1) WHEN "Cost per Showtime Lookup" THEN ROUND(([Cost per Showtime Lookup]/10)*10,1) WHEN "Cost per Visit" THEN ROUND(([Cost per Visit]/10)*10,1) WHEN "Click-through Rate" THEN ROUND([Click-through Rate] * 100,1) WHEN "Cost Per Complete" THEN ROUND(([Cost Per Complete]/10)*10,1) WHEN "Engagement Rate" THEN ROUND([Engagement Rate] * 100,1) WHEN "fb_pixel_purchase" ...