Tableau Charts in a Nutshell
Line — View trends in data over time.
Examples: Stock price change over a
five-year period or website page views during a month.
Bar — Compare data across categories.
Examples: Volume of shirts in different sizes, or
percent of spending by department.
Heat Map — Show the relationship between two
factors.
Examples: Segment analysis of target market, or
sales leads by individual rep.
Highlight Table — Shows detailed information on heat
maps.
Examples: The percent of a market for different
segments, or sales numbers in a region.
Treemap — Show hierarchical data as a proportion of a
whole.
Examples: Storage usage across
computer machines, comparing fiscal budgets between years.
Gantt — Show duration over time.
Examples: Project timeline, duration of a
machine’s use, availability of players on a team.
Bullet — Evaluate performance of a metric against a
goal.
Examples: Sales quota assessment, performance
spectrum (great/good/poor).
Scatterplot — Investigate relationships between
quantitative values.
Examples: Male versus female
likelihood of having lung cancer at different ages, or technology early
adopters’ and laggards’ purchase patterns of smart phones.
Histogram — Understand the distribution of your
data.
Examples: Number of customers by company size,
student performance on an exam, frequency of a product defect.
Symbol maps — Use for totals rather than rates. Be
careful, as small differences will be hard to see.
Examples: Number of customers in different
geographies.
Area maps — Use for rates rather than totals. Use
sensible base geography. Examples: Rates
of internet-usage in certain geographies, house prices in different
neighborhoods.
Box-and-Whisker — Show the distribution of a set of a
data.
Examples: Understanding your data at a glance,
seeing how data is skewed towards one end, identifying outliers in your data.
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